There are lots of ways that your group can raise public awareness about either an issue or an event. Here are some of the many possibilities:
Paper, fabric, plastic and many other materials can be used to make banners.
Create a catchy slogan and/or name for your campaign and get those involved to wear buttons.
Use chalk to write information about upcoming events on paved areas.
Wear your message. Use a slogan and/or logo to fashionably publicize your campaign.
Debates or Panel Discussions
Organize speakers to discuss your issue and invite your community to attend
Start an e-mail list of all those interested in learning more about the issue and/or your activities. You can send out either short reminder e-mails about upcoming events, or start a campaign newsletter.
Set up a table in your school/community to inform the public of your campaign. Use posters, flyers, banners, stickers and other materials to advertise your campaign and be ready to answer questions about the issues and your activities.
Write letters to people in your community to inform them of your campaign. You can also get a group together to send mass letters to organizations and/or political figures to show your concern for a particular issue.
Compose and perform a song that is informative or representative of your issue. You can also organize a concert to raise awareness and/or funds.
Try using different shapes and sizes of paper and lots of colour to bring attention to your event/issue. Tip: A great place to hang posters is inside washroom stalls.
Prepare folders for the press with fact sheets about your humanitarian issue, a campaign press release and any other information you think helpful in raising awareness about your cause.
A press release is a full, but short, description of your event/campaign written as a news article and sent to local media. For example: newspapers or radio or television stations.
You can make stickers out of all sorts of materials and hand them out and/or stick them on poster board around your school.
Create a play or a skit about your issue. If it is a short skit (about 5 minutes), you can run it over and over again in a public space to attract attention and raise awareness.
Make a short video production and show it to your school and/or community organization. You can also send the video to local media to inform them of your efforts.
Display works of art that have a connection to the issue Invite members of the public to submit their own artwork.
Create a web page to go along with your campaign; include background information about the issue and your group, as well as upcoming events and recent accomplishments.
Itís free and a great way to raise awareness in your community.
Make sure to get permission from the appropriate people before you start your publicity campaign; if you are using an organizationís logo, they may need to be contacted before you do so.